Jun 4, 2026
5 min read
Sumit Jagdale
agentic-commerce
Context Engineering Is the Brand-Truth Layer by Another Name
Every year, [Scott Brinker](https://newsletter.chiefmartec.com/p/here-s-your-ungated-copy-of-the-state-of-martech-2026-report) tallies the entire marketing technology landscape. He has charted it…