Tag

#brand-strategy

2 posts on this topic.

May 25, 2026

9 min read

Sumit Jagdale

agentic-commerce

Why AI Shopping Agents Are a New Buyer Segment

By 2028, Kantar projects that 1 in 5 digital storefront interactions will be handled by machine customers, a figure cited by MetaRouter in their agentic commerce analysis. That means one in five…

agentic-commerce ai-shopping-agents brand-strategy channel-strategy agent-legibility merchant-optimization

May 20, 2026

10 min read

Sumit Jagdale

agentic-commerce

The Brand Truth Layer: Why Product Feeds Are Not Enough

The agentic commerce stack has a visibility problem that is almost solved and a recommendability problem that almost nobody is working on.

agentic-commerce product-feeds brand-strategy UCP AI-shopping brand-truth